What is consulting?
Consulting - Consulting
translated to English means "consultation." But these words have
used with care, as people once an association with audit
legal, law, etc. advice. Therefore appropriate to apply
foreign word. We increasingly have to meet in your everyday life
word of advice or a consultant. With all the semantic simplicity of this concept, it
conceals many mysteries and secrets, which we have not even thought of. As well as
do not think about what it is, such as a computer, when talking to
the topic. However, when it comes time to choose among the available
market offers, we analyze a number of factors that are important for the benefit of
of an option. (Probably many of us remember times when we
sought independent advice of friends or acquaintances that would help
take any decision.) Each of us has the opportunity to address
employee trading company and put him the task to advise or answer
the direct or indirect questions. It is interesting that the image
"" Consultant "," most of us closely associated with the person
Meet the visitors cliché: "how can I help?" Purchaser, showing
only the slightest interest in such a consultant, had to listen to it memorized
stories about the merits of a product for which he has pointed out. As
Typically, this ends up being the buyer, caught in a lengthy
thinking consultant, chooses product based on personal motivations
motifs, (like the color, size, price, or anything else). However, in this case,
holding resentment and even anger at his adviser that really so nothing
explained, and perhaps even confusing. Consider another example of a more
"Grounded" by the seller, who can create a warm and trusting relationship:
It does not impose its services, it is invisible, gives the buyer time to look around, and
When a buyer interested in something, it is not intrusive respectfully says
Customer: "Judging by the fact that you are interested in this very thing (the computer), you
large, an expert in them ", leaving the buyer to express itself on this product.
Each of us nicely to show certain knowledge in any field, in the final
end buyer will still ask the seller, but with confidence. In this
the buyer probably come to this seller again and again, and even
recommend to friends only buy it even more. After all,
people who bought this product seller leaves satisfied with the purchase and with a sense
esteem, which is much more than all the purchased goods. A word
a great many. The main thing that they were not "beaten" and sounded sincere.
It should be noted that all the same, and such advisers in no way should
associated with professional advisors! These cases are typical of the
trade, where such employee is called we have somehow "manager" and in his
task is to convince potential buyers to purchase the goods
available in the range. Counseling or advice is for him
minor character, his goal to sell available goods. It would be
also consider the proper application of the word "manager" from the word "to manage"
meaning - to manage, operate, be in charge. If we continue to
apply it not only to the sales consultants in the sales area, but also in
name of activity, such as sales agents selling from a tray in the offices and
apartments, it can start to cause people to have negative connotations. In
cases is inherent to entrepreneurs or managers of any rank
and people have to choose responsible options, but
competence, which does not allow it to the full, we have -
consulting, or the use of consultants in order to achieve a certain goal.
Briefly consulting can give the following description - a set of
advice and services provided to achieve the ultimate goals
for which they were provided. Analyzing more fundamental failures of our
businesses in a particular area, we come to the conclusion that the cause of them
mainly lies in the weak application of consulting, and one of its lines -
benchmarking. Benchmarking (from the English. Benchmark, "starting point", "nick") -
a mechanism for the comparative analysis of the effectiveness of the company of
that of other, more successful firms. Benchmarking is used in
all areas of the company - in marketing, personnel management, etc.
etc. It would be very nice to use benchmarking, not only in the management of enterprises, but also in the management of the country ...
What would you start doing something it would be nice to objectively assess what had previously been done by you, what others have done ...
